The Colombian actress, who regularly flaunts her own curves on the red carpet, has created nine pieces for the line - which will join her Sofia by Sofia Vergara Kmart collection of clothing, accessories, and homewares this June.
'Shapewear has always been a part of a woman’s wardrobe, but I wanted it to look cute, not like a horrible girdle,' the 50-year-old told WWD.
'It’s for the everyday woman who wants to look good without spending a lot of money on shapewear, earrings or high heels that make her look cute and sexy.'
The shapewear collection, which will include toning bodysuits, camis, tanks, bustiers, waist-shaping briefs and boyshorts, thigh slimmers, and half and full-slips, ranges from $14.99 to $23.99.
Asked if she personally wears shapewear, the Modern Family star replied: 'Usually, when I go to an event I wear shapewear.
It’s not to hold anything in, but to smooth everything out...But I do have to wear a bra with everything.'
Made for women with a bigger bust, like Ms Vergara, the dodysuits and bustiers with built-in bras will be cup-sized 36C to 38DD and 40D, while other items will be sized M to 2X.
The actress said she has final approval on all of her namesake products sold at Kmart - which includes jackets, tops, sweaters, and dresses for under $60.
'This is for any size, any ethnicity, any woman who wants to look cute and be comfortable and sexy at the same time, without spending a lot of money,' she told Instyle.com of her initial apparel collection in 2011.
'I’m not really a designer but my lines are based on what I like and what I wear. We have a lot of meetings and all of the product gets tried on by me,' she explained.
Her shapewear launch, scheduled for June, is said to feature 'sexy colors and materials' like red, black and coffee brown.
Ms Vergara, who just finished a film with Jason Statham called, Heat, said: 'This has been a great adventure starting with clothing and accessories, fine jewelry and watches, and most recently hosiery and underwear. Now with shapewear, we have covered most of the stuff I’ve wanted to do.'
John Goodman, executive vice president of apparel and home for Sears Holdings Corp., which operates Kmart, said: 'We think Sofia has a great way about her. She’s beautiful. She has a specific style and she truly represents the modern woman.'
Source : dailymail
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